Bumped is on a mission to build lasting 1:1 relationships between brands and their customers—which are critical for brands built on large, infrequent purchases. By making your customers owners, you can be top of mind when it comes time to purchase again.
How Bumped Works
No tech integration required
- Invite your customer to create a Bumped brokerage account
- Determine the behaviors that matter - increasing visits or spend, signing up for your loyalty program, etc
- Reward the behaviors you seek
Get an invite from a brand
- Accept an invite
- Set up their account
- Get rewarded in fractional shares of stock or ETFs
Bumped converts cash rewards into fractional stock or ETFs for customers.
Visibility and Personalization
Bumped gives you a broad understanding of your competitive market and a laser-focus on the outcomes that matter most to you.
Rewarding in stock and ETFs is a fresh approach to loyalty marketing that builds your brand, rather than diminishes it.
You get total control over your rewards. Measure the impact of your marketing spend against the outcomes you’re looking for.
Transportation & Gas Use Cases
The following are examples of how you can leverage Bumped to achieve your loyalty goals — the outcomes aren’t mutually exclusive, and often the results span multiple categories.
Auto manufacturers have a brief period of time to make a lasting relationship — outside of the sale cycle, we can create a 1:1 connection.
- Capture market share by targeting consumer, in specific geographies and demographic segments, that drive competitive vehicles
- Offer a bonus reward for extending warranty or purchasing additional services
- A % of their purchase back in stock as a reward for their purchase
- A bonus stock reward for upgrading car features
- Make your customers an owner so that when it's time to buy or lease a new car, your brand is already top of mind
Get a % of your purchase back in stock
Buying your make through your financial organization creates an even larger opportunity for driving 1:1 connections.
- Reward your customers for financing or leasing through your financing organization
- Make your customers owners to build strong relationships so they are more likely to buy or lease with you again
- Offer a bonus reward for signing up for or extending a subscription
- Reward your customers in stock to build stronger relationships who are more likely to finance through you again
Extend your warranty for a bonus reward
Data that tells the whole story
Whatever use case you pursue, as a result you can get a better understanding of your customers' behavior. Anonymized and aggregated for privacy, Bumped helps you understand metrics like:
Competitor cross-shopping and spend • Change in competitive spend • Segmented buying personas • Detailed demographics • Card preference and utilization
Proof Point: Large Retail Brand
Bumped users selected a large retail brand and began receiving stock for their purchases. On average, the brand spent $1.84 in monthly rewards per customer.
Increase in Monthly Visits+1Bumped users who selected the brand visited an average of 1 additional time per month.
Increase in Monthly Spend$45Bumped users who selected the brand spent an average of an additional $45 per month.
Increase in Market Share3.5%Brand increased market share among Bumped users who chose the brand by 3.5%, accounting for seasonality.
Brand's return on marketing spend
Segmented by Target Audience
- 2.3 monthly visits
- $85.80 avg. monthly spend
- 2.7 additional monthly visits
- $150.35 additional monthly spend
Bumped works with Brands to set unique parameters for targeted consumer behavior and resulting rewards. The result of the program will be unique to each brand implementation.