Bumped is on a mission to build lasting 1:1 relationships between brands and their customers. Brands in the hospitality, travel, and leisure industry have built some of the most impressive, competitive, innovative approaches to loyalty. We provide a tangential platform you can leverage to drive targeted, specific outcomes—including a new entry point to your loyalty program.
How Bumped Works
No tech integration required
- Invite your customer to create a Bumped brokerage account
- Determine the behaviors that matter - increasing visits or spend, signing up for your loyalty program, etc
- Reward the behaviors you seek
Get an invite from a brand
- Accept an invite
- Set up their account
- Get rewarded in fractional shares of stock or ETFs
Bumped converts cash rewards into fractional stock or ETFs for customers.
Visibility and Personalization
Bumped gives you a broad understanding of your competitive market and a laser-focus on the outcomes that matter most to you.
Rewarding in stock and ETFs is a fresh approach to loyalty marketing that builds your brand, rather than diminishes it.
You get total control over your rewards. Measure the impact of your marketing spend against the outcomes you’re looking for.
Hospitality, Travel, and Leisure Use Cases
The following are examples of how you can leverage Bumped to achieve your loyalty goals — the outcomes aren’t mutually exclusive, and often the results span multiple categories.
Airlines & Hotels
Capture Market Share: Target consumers that fly your airline or stay with your competitor every month.
Customer Acquisition: Drive new customer acquisition by targeting consumers who fly or stay regularly (or in key markets). You can also target key profiles, like millennials.
Targeted Behaviors: Incentivize customers for specific behaviors. For example, taking an extra trip or vacation, purchasing miles, opening/using your branded credit card, buying a companion fare.
Entry Point to Your Program: Drive consumers to sign up for your loyalty program. Even offer promotional status to consumers who travel enough to earn it (but not with your brand).
Get rewarded in stock when you book directly with Your Brand
Vacation Packages and Travel Products
Targeted Behaviors: Incentivize customers for specific behaviors; for example, add rental car & hotel, vacation packages, travel insurance, tours & activities, etc…
Personalized Rewards: Personalize rewards based on consumer spending preferences with travel partners
Customer Acquisition: Drive new customer acquisition by targeting consumers who vacation regularly (or in key markets)
Increase Share of Wallet: Offer increased rewards based on frequency of purchases or number of travel products selected
Book a Your Brand excursion and get a bonus reward
Data that tells the whole story
Whatever use case you pursue, as a result you can get a better understanding of your customers' behavior. Anonymized and aggregated for privacy, Bumped helps you understand metrics like:
Competitor cross-shopping and spend • Change in competitive spend • Segmented buying personas • Detailed demographics • Card preference and utilization
Proof Point: Large Retail Brand
Bumped users selected a large retail brand and began receiving stock for their purchases. On average, the brand spent $1.84 in monthly rewards per customer.
Increase in Monthly Visits+1Bumped users who selected the brand visited an average of 1 additional time per month.
Increase in Monthly Spend$45Bumped users who selected the brand spent an average of an additional $45 per month.
Increase in Market Share3.5%Brand increased market share among Bumped users who chose the brand by 3.5%, accounting for seasonality.
Brand's return on marketing spend
Segmented by Target Audience
- 2.3 monthly visits
- $85.80 avg. monthly spend
- 2.7 additional monthly visits
- $150.35 additional monthly spend
Bumped works with Brands to set unique parameters for targeted consumer behavior and resulting rewards. The result of the program will be unique to each brand implementation.